New Delhi: To showcase its differentiated and innovative postpaid proposition, Vodafone India has roped in Grandmaster Vishwanathan Anand to promote Vodafone RED – India’s smartest postpaid choice.
Under the Red bouquet, Vodafone recently introduced the smartest postpaid plans offering world’s best entertainment with the free subscription of Amazon Prime and Vodafone Play; Complimentary Mobile Insurance for smartphones up to 2 years old and Free International Calling & Roaming. Additionally RED Postpaid comes with Lowest Bill Guarantee that ensures customers are assured of never facing bill shocks.
Beginning July, Grandmaster Vishwanathan Anand will be seen making some smart moves, endorsing Vodafone RED. A series of three television commercials will show him propagating the benefits of choosing a smartest postpaid plan to popular cricket presenter Gaurav Kapoor.
The campaign will focus on the key differentiators of Vodafone RED like Entertainment, International Roaming, Complimentary Mobile Insurance and Lowest Bill Guarantee across TV, Print and Digital media.
Speaking about the latest effort to delight the consumer, Siddharth Banerjee – EVP, Marketing, Vodafone India said “Latest Vodafone RED is a lifestyle enabler of a new-age postpaid consumer, addressing their passion points like entertainment, travel, devices, shopping, family & tension points such as billing. This campaign aims to position Vodafone RED as India’s smartest postpaid, enabling our existing and new customers to make the smartest choice. We are glad to have chess champion and youth icon Vishwanathan Anand on board, who best fits the proposition of India’s smartest postpaid.”
Speaking about the association, Grandmaster Vishwanathan Anand said, “Being smart means making the right choice at the right time. In the game of chess, it is important to make the smartest move at the right time. As a Vodafone customer, the new Vodafone RED plans are a smart bouquet of services catering to my critical needs like entertainment and international roaming. Mobile insurance and lowest bill guarantee feature become important as we Indians are evolving in smartphone usage. I am glad to be a part of the campaign that closely resonates with my needs to make a smart choice.”
The 360-degree high decibel campaign, which is going live on July 3rd, 2018 has been conceptualised by Ogilvy & Mather India. Presenting a holistic marketing mix, the 4 weeks long campaign will connect with customers across diverse mediums like OOH, radio, print and digital.
Features in new Vodafone red plans for smart Indians
Vodafone has introduced six new and differentiated plans for its customers – RED Entertainment, RED Entertainment+, RED International, RED International+, RED Signature and RED Signature+.
Lowest Bill Guarantee
With the new RED plans, Vodafone introduces an industry first feature called Bill Guarantee with optimisation technology. This feature automatically keeps the consumer on the lowest possible bill on their chosen plan by billing them on the best-suited plan within the RED postpaid portfolio basis their monthly usage. Thus, ensuring that RED postpaid consumers never get bill shocks.
RED Together
Consumers will now be able to bring together friends, family and other devices under RED Together to get guaranteed savings of up to 20% on total rentals and the convenience of paying for all under one bill.
World’s Best Entertainment
The new RED postpaid plans also come with power packed entertainment offerings like 12 months subscription of Amazon Prime services at no extra cost, giving its customers unlimited access to Bollywood, Hollywood and Indian Regional movies and TV shows on Prime Video. In addition, customers can stream ad-free music with unlimited offline downloads across tens of millions of songs in multiple languages with Prime Music.
RED Postpaid customers also get 12 months of Vodafone Play free to watch unlimited Live TV, latest movies and TV shows. Those opting for RED International, RED International+, RED Signature and RED Signature+ plans will be gifted with a subscription of Netflix for up to 12 months.
International Roaming
The new Vodafone Red plans provide unmatched benefits for the international travellers with unlimited free calls and data in 20 countries at a cost of just Rs.180/day as an add-on pack.
Complimentary Mobile Insurance
Taking its customer benefits a notch higher; Vodafone is offering Complimentary Mobile Insurance to the customers choosing RED Entertainment+ plans and above. This free-for-life-solution enables consumers to protect their smartphones from any physical or liquid damages, virus & malware and offers an extended warranty. Consumers can change the handset any number of times and register the new device to continue enjoying complimentary insurance for life.
