Walmart’s ‘mera kirana’ program enables resellers and small businesses to prosper

Walmart’s ‘mera kirana’ program enables resellers and small businesses to prosper

Mumbai: In November 2017, Walmart opened its first fulfillment center in India in Mumbai. Walmart currently operates 21 Best Price Modern Wholesale stores in 19 cities across 9 states.

While the growth trajectory is key, enabling small businesses to prosper is a key mission at Walmart. Their India business benefits one million members, including kiranas, small businesses and local suppliers.

With the objective of enabling small businesses to prosper, Walmart reaches out to the kiranas, resellers and small businesses with relevant assortment, address their expectations and fulfill their requirements through convenient shopping solutions.

Each of Walmart’s stores offers B2B e-commerce solutions for members either online or through a mobile app and accepts orders over the phone or through the Kirana Relationship Managers. Not just the orders, Walmart India consistently works towards deeply entrenching itself to help Kirana stores and resellers accelerate their growth through holistic retailing solutions.

Based on research and feedback from existing members, the Best Price Stores of Walmart have introduced several education programs for members with customized modules.

The ‘Mera Kirana’ has been created to share best practices with members who are small and medium retailers. It also advises on various aspects of using low-cost modern techniques and processes such as assortment planning, layout and fixtures, displays, backroom, licenses, safe food handling, customer retention and value-added services.

Under Walmart’s Reseller Development Program, the firm also supports small resellers and kiranas to transform their outlets into modern stores.

Retailers who have benefitted from the ‘Mera Kirana’ initiative:

Overhauling SKS Daily Needs

Vinay Kotra, the proud owner of SKS Daily Needs has not looked back since the opening of his first supermarket in Hyderabad. When he set up his business of manpower solutions and corporate office supplies in the city, along with it germinated the idea of setting up his own retail outlet.

Walmart’s Reseller Development Team in Hyderabad eagerly partnered with SKS Daily Needs and provided Vinay with all the necessary tools and expertise to realize his entrepreneurial dream.

The team guided Vinay in store layout, category mix, planogram, category adjacencies and stacking, software and hardware solutions, and connected him with fixture suppliers and freezer and chiller vendors. The team helped Vinay install POS (hardware as well software) and trained his staff on FIFO/FEFO, inventory process management and stock management.

With active involvement and guidance from Store Merchandising, Store E-com, Checkout, Asset Protection, Business Support, and Store Management teams, Vinay was able to successfully launch his store operations on 27th May, 2017. Built over an area of 2000 sq.ft. Vinay has plans for expansion and is already contemplating starting another supermarket in the city.

Building Long-term Partnerships with Khan AM Supermarket

Syeed Ahmed, proprietor of Khan AM Supermarket, Hyderabad, who recently forayed into food retailing always dreamt of owning and managing his own retail store. The Reseller Development Team in Walmart’s Best Price Store in Hyderabad caught the spark in him and helped him set up the business of his dreams.

Experts from Walmart guided him in store layout, category mix, planogram, category adjacencies and stacking, software and hardware solutions, advertising and also connected him with fixture suppliers. The team helped the member in getting POS (hardware as well software) and trained his staff on FIFO/FEFO, inventory process management and stock management. Ahmad’s sales are soaring, and he is planning to expand his business and open two more stores.

Helping Quality Food Bazaar

What started initially as a small garment store, Quality Food Bazaar is now a prospering neighborhood store in the locality. A few visits to the Best Price Store in Agra (Sikandara) as a member firmed up the owner’s desire to expand his business. Impressed with the large assortment in the food section, he decided to add several varieties in confectionery, processed foods and dry fruits. During this journey, he also reformatted his store, learnt a lot about food safety, hygiene, FIFO and other technical aspects from our Store teams so that he could a run a successful business.

Quality Food Bazaar is now a supermarket. A modern outlet with relevant assortment but he has smartly combined his traditional strengths such as personalization, home delivery and credit facility.  Using the Best Price app or shopping on the e-commerce site of Best Price, he has been able to better serve his customer.